ASSEM's CV
ASSEM SELIM
EUROPE Integrated Business Planning (IBP) Director | Supply Chain Management
Profile summary
Strategic Supply Chain Director with 18 years shaping supply chain management, integrated business planning, and demand planning outcomes. Known for driving cross functional alignment and deploying sales and operations planning processes across multiple markets. Committed to delivering operational excellence and business growth.
Career highlights
European Business Planning: Defined the European business planning strategy at Zespri International, steering all functions to build an integrated plan and rolling out the SAP IBP tool across European operations.
Supply Chain Management: Shaped supply chain strategy for the local Belgian market at Mars Belgium Multisales across three segments, overseeing demand planning processes and delivering a net sales growth of 20% versus prior year.
Sales and Operations Planning: Revamped and deployed a rigorous sales and operations planning process as the Business and Market Planning Leader at IDJ-Beyti, achieving process adherence above 90%.
Demand Planning and Growth: Delivered over 10% net sales growth year over year for 2 consecutive years in Egypt while managing demand planning operations at Mars Wrigley.
Key skills
Professional experience
Defined European business planning strategy, steering cross-functional operations and aligning European markets to establish execution standards for an integrated business plan.
- Rolled out the SAP IBP tool across European operations.
- Developed and deployed the multi-functional IBP process in the European market.
- Achieved a 10% reduction in Fruit Loss for the southern hemisphere season compared to the prior year.
- Decreased the number of market packed SKUs by 50%.
Shaped supply chain strategy for the local Belgian market across three segments, overseeing demand planning processes for a market with over 400 Million Euros in gross revenue.
- Delivered an NS growth of 20% VSYA.
- Managed 3 waves of pricing with minimal business projection impact.
- Executed deployment of the Visual Fabrique TPM, transition of the Belgian market 3PL, and roll out of DMSs in the Belgian market and the BEACH cluster.
Reported to the board while managing business and market planning functions within a joint venture environment. Directed planning workflows and coordinated cross-functional alignment to support operational objectives.
- Revamped and deployed a rigorous sales and operations planning process across the organization.
- Achieved sales and operations planning process adherence above 90%.
- Deliver 10+% NS growth YOY for 2 consecutive years in Egypt
- Libya 100% growth in year 1 & Sudan business continuation
- Egypt warehouse move quality compliance and start up
- Successful management of 2 recall incidents (95% of volume recalled & scrapped)
- Lead the transformation of business from 1 warehouse with capacity of ~3000 PP & 6 vehicles to 4 warehouses with total capacity of >40K PP and 50+ vehicles
- Established third party logistics quality qualification and compliance protocols aligned with Procter and Gamble requirements.
- Grew secondary packaging customization capacity in Egypt by 400 percent.
Education
Civil Engineering
Languages
Arabic · Native
English · Fluent